Now Hear This: The Nine Laws of Successful Advocacy Communications

This report describes nine "must haves" for any successful campaign: (1) clear, measurable goals, (2) extensive knowledge of whom you are trying to reach and what moves them, (3) compelling messages that connect with the target audience, (4) starting with systematic planning that is reviewed and then revised, (5) specifying for people what to do, how to do it, and why, (6) making the case for why action is needed now, (7) matching strategy and tactics to target audience, (8) budgeting for success, and (9)relying on experts when needed.