How to Tell and Sell Your Story: Part 2. A Guide to Developing Effective Messages and Good Stories About Your Work
Author(s):
Saasta, T. (Ed.).
Organization:
Center for Community Change
Publisher:
Center for Community Change
Date Published:
April, 1998 Part 2 of How to Tell and Sell Your Story focuses more specifically on communicating results to your audience. Included are articles on how to find and tell good stories about your work; how to frame an issue or an organization's work; eight rules of framing; how the poor got framed; a case study in how to frame an issue; how to do your own focus group; and how to build a better argument for housing.
Download a copy of How to tell and sell your story (PDF, 1.34 MB) from the Progressive Communicators Network Web site.
