How to Tell and Sell Your Story: A Guide to Media for Community Groups and Other Non-Profits

The purpose of Part 1 is to explain how the media world works and how to influence it. Included are articles on: how media can help a nonprofit organization to raise money and build credibility; why it is important to make a long-term commitment to doing media; how to bring attention to a group's work or issue; how to find the time for media work; how to develop a communications plan; how to stage a press conference; how to write a good press release; how journalists decide which stories to cover; how to write an effective op-ed\"; how to influence editorials; and which organizations provide media assistance."