Discovering the Activation Point
Publisher:
Communications Leadership Institute, Spitfire Strategies
Date Published:
January, 2009 This online guide to show is a series of peer-reviewed, field-tested best practices, designed to turn passive supporters into active champions. The guides helps with identifying who you need to persuade in order to reach your goals, figuring out how to get them to act, and thinking through when you want them to act.
View a copy of the Discovering the Activation Point online guide from the Spitfire Strategies Web site.
