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Communication University

July 11, 2011
Bethesda, MD

Effective communication can make a big difference in the overall success of SS/HS initiatives.

Celebration Kit

Celebration Kit

The Communication & Social Marketing Center is happy to provide SS/HS grantees with the Celebration Kit—a series of communications tools, templates, and resources designed to assist you i

Sharing the Project LAUNCH Message: An Introduction to the Communications Toolkit

Project LAUNCH: Building a Solid Foundation
June 23, 2009 - 12:00pm - 1:30pm

The Communications Network: List of Downloadable Research, Studies, Reports

The Communications Network

This Web site lists several communications resources such as guides for grantmakers, evaluating foundation and nonprofit communications, and reports on effective new media usage in the nonprofit se

Using the Media to Generate Program Support

Carol Lee, Project Director
Russellville, Arkansas

In Russellville, Arkansas, parents, policymakers, and the community know quite a bit about the SS/HS program because of articles in Russelville's newspaper

Creating Your Story

There will be many important stories to capture your Project LAUNCH journey. These may include stories of helping children and their families to get the services they need; stories of bringing people from different fields together for more effective collaboration and stories where local experience changes state policy. Here is a template that will help capture your experiences.

Communications Toolkit

Each state, tribe, and community has a unique Project LAUNCH story to tell. Your vision, goals, approach, successes, and challenges should be shared with important audiences from the very beginning. The Project LAUNCH TA Team has created a self-guided communications toolkit to help you tell your story.

Project LAUNCH Marketing Materials

There is power in having a program with a strong brand identity. What will you communicate about the importance of Project LAUNCH? What language will you use? What visual images will you use? How can you establish a consistent message across various audiences at the state and local level over time?