Social Norms and ATOD Use

Social norms marketing campaigns are an increasingly popular strategy for reducing alcohol use among high school and college students. This session will review the results of the Social Norms Marketing Research Project, which included two multisite randomized trials to investigate the effectiveness of campus-based social norms marketing campaigns. This session will also review the challenges faced when conducting social norms marketing campaigns in high schools, focusing on a program in Campbell County, WY.

Attachment	Size
The Social Norms Approach to Reducing Alcohol Use among High School & College Students	987.68 KB
Smoke Signals to Twittering	2.34 MB