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Speaking of Health: Assessing Health Communication Strategies for Diverse Populations

Organization:

Committee on Communication for Behavior Change in the 21st Century, Institute of Medicine

Publisher:

National Academies Press

This book looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. The book can be read (but not downloaded) online through NAP's Open Book feature.

Visit the Speaking of Health: Assessing Health Communication Strategies for Diverse Populations Web site.

Keywords

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