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Establishing and Developing Strategic Partnerships with Media Representatives

Organization: 
Readiness and Emergency Management for Schools Technical Assistance Center
Publisher: 
U.S. Department of Education

This article recommends that schools create communications plans and train a public information officer to be the primary liaison to the public. These, along with other strategies described in the publication ensure that when a school emergency occurs, the media can enhance the school’s transition into the recovery phase rather than hinder it. It provides tips for promoting positive relationships with the media, developing a communications plan, managing a designated media staging area, and communicating with the media during a response as well as a list of additional resources.

Download Establishing and Developing Strategic Partnerships with Media Representatives (Vol. 2, Issue 8) (PDF, 379 KB) from the REMS Technical Assistance Center Web site.