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Social Marketing

Sharing the Project LAUNCH Message: An Introduction to the Communications Toolkit

Meeting: 
Project LAUNCH: Building a Solid Foundation
Date: 
June 23, 2009 - 12:00pm - 1:30pm

The Communications Network: List of Downloadable Research, Studies, Reports

Publisher: 
The Communications Network

This Web site lists several communications resources such as guides for grantmakers, evaluating foundation and nonprofit communications, and reports on effective new media usage in the nonprofit se

Social Marketing of Successful Components of the Initiative

Publisher: 
University of Kansas

This section of the Community Tool Box describes the various components of social marketing, including conducting a social marketing campaign and promoting awareness and how behavior change can be

Embracing Diversity

Barb Zandlo Hutchinson and Jody Herron; Independent School District #16 - Spring Lake
Park, MN

What happens when a community's longstanding demographics change? Does the change affect a student and/or school staff's perceptions, attitudes and beliefs about diversity?

Creating Your Story

There will be many important stories to capture your Project LAUNCH journey. These may include stories of helping children and their families to get the services they need; stories of bringing people from different fields together for more effective collaboration and stories where local experience changes state policy. Here is a template that will help capture your experiences.

Communications Toolkit

Each state, tribe, and community has a unique Project LAUNCH story to tell. Your vision, goals, approach, successes, and challenges should be shared with important audiences from the very beginning. The Project LAUNCH TA Team has created a self-guided communications toolkit to help you tell your story.

Project LAUNCH Marketing Materials

There is power in having a program with a strong brand identity. What will you communicate about the importance of Project LAUNCH? What language will you use? What visual images will you use? How can you establish a consistent message across various audiences at the state and local level over time?

10 Strategies for Communicating with Latino Families

Date/Time (ET): 
June 25, 2008 - 2:00pm - 3:00pm

This teleconference, hosted by the Latino Networking Group offers ten strategies for communicating with Latino families through Safe Schools/Healthy Students.

Demystifying New Media and Web 2.0

Date/Time (ET): 
March 17, 2009 - 2:00pm - 3:00pm

This Webinar provides an overview of new media technologies.